Privacy Policy & Consent Disclosure

The LO Lead Engine (“LO Lead Engine,” “we,” “us,” or “our”) is a product of American Roots Capital, LLC, a Missouri limited liability company. This policy explains what we collect when you use loleadengine.com, how we use it, and the choices you have.

1. Information We Collect

When you submit the opt-in form on loleadengine.com, you provide:

• First and last name
• Work email address
• Phone number
• NMLS ID

We also record, at the moment you submit, the exact consent language you agreed to, whether you checked the consent box, and the date and time of submission. This is kept as a consent record.

Our website automatically collects technical and marketing-attribution information, including your browser and device type, the page you submitted from, the referring website, and advertising click identifiers and campaign parameters (such as gclid, fbclid, msclkid, and UTM values) when you arrive from an ad or a tracked link.

2. How We Use Your Information

• To deliver the free Lead Engine Blueprint you requested
• To contact you about the LO Lead Engine training program, enrollment, and related educational offers by email, phone, and text message
• To verify that you are a licensed mortgage professional
• To measure which ads and campaigns produce sign-ups, and to improve the site and our marketing
• To maintain consent records and comply with our legal obligations

3. Telephone Consumer Protection Act (TCPA) Consent

Please read carefully. By checking the consent box and submitting the form, you give your prior express written consent to be contacted by The LO Lead Engine and American Roots Capital, LLC at the telephone number you provided — including by automatic telephone dialing system, prerecorded or artificial voice, and SMS text message — even if that number appears on a state or federal Do-Not-Call list.

You understand and agree that:

• Consent is not a condition of purchase. You can buy any product we offer without agreeing to be contacted this way.
• You may receive multiple calls, texts, or emails as part of follow-up.
• Message frequency varies. Message and data rates may apply.
• You may revoke consent at any time by replying STOP to any text, clicking unsubscribe in any email, emailing us, or calling us. We process revocations within 10 business days.
• We do not sell your information to lead buyers, data brokers, or aggregators.

4. How We Share Your Information

We do not sell your personal information. We share it only in these limited circumstances:

• Service providers. Vendors who operate the site and our communications on our behalf — including our website host, our email delivery provider, and Google (for storage of submitted form data in a private spreadsheet we control). These providers process your data on our instructions.
• Advertising and analytics platforms. We use Google and Meta advertising and analytics tools to measure ad performance. These platforms may receive an event indicating that a sign-up occurred.
• Legal requirements. When required by law, subpoena, court order, or other legal process, or to protect our rights, property, or safety.
• Business transfer. If American Roots Capital, LLC is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that transaction.

5. Email and Text Opt-Out

Every marketing email we send includes an unsubscribe link. Reply STOP to any text message to stop texts. You may also contact us directly using the details below. Opting out of marketing does not remove your consent record, which we retain as described in Section 7.

6. Information Security

Our website uses SSL/TLS encryption for data submitted through it, and submitted data is stored in access-controlled accounts. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as needed for the purposes described above. Consent records — including the consent language, the timestamp, and the contact details you provided — are retained for a minimum of five (5) years from submission, consistent with TCPA recordkeeping practice. We keep these even after you opt out, because they are the evidence of what you agreed to and when.

8. Your Rights

Depending on where you live, you may have the right to:

• Know what personal information we hold about you
• Delete your personal information, subject to legal exceptions (including our consent-record retention obligation)
• Correct inaccurate information
• Opt out of marketing communications
• Non-discrimination for exercising any of these rights

To exercise any of these, contact us using the details below. We may need to verify your identity before acting on a request.

9. Do Not Call

We maintain an internal Do Not Call list and honor the National Do Not Call Registry. To be added to our internal list, contact us using the details below. Requests are processed within 30 days.

10. Cookies and Tracking

We use cookies, pixels, and similar technologies to understand how the site is used and to measure advertising performance. This may include Google Analytics, Google Ads conversion tracking, and the Meta pixel. Your browser settings let you control or block cookies; blocking them may affect how parts of the site work.

We also store advertising click identifiers and campaign parameters in your browser session so that, if you sign up, we can attribute your sign-up to the campaign that brought you here.

11. Third-Party Links

This site links to other websites. We are not responsible for their privacy practices or content. Review their policies before providing information to them.

12. Children’s Privacy

This site is directed to licensed mortgage professionals and is not intended for anyone under 18. We do not knowingly collect information from children. If we learn we have, we will delete it promptly.

13. Changes to This Policy

We may update this policy. Changes are posted on this page with a revised “Last updated” date. Continued use of the site after changes are posted means you accept the updated policy.

14. Contact Us